VW Tiguan | The New King Kong
Agency – The Mill
Type – Previs
Director – Noam Murro
It's fun to dream about crazy inflatable characters with a life of their own floating overhead, like Lewis Carroll re-imagining a Macy's Day Parade. Working with The Mill and director Noam Murro, we went one step beyond dreaming about it by designing a spot where a huge inflatable gorilla follows a brand new Tiguan on its journey through the "concrete jungle".