Time Warner | Enjoy Better

Proof has worked with director Noam Murro many times, and we were excited to collaborate with him again on this massive, pop-culture mash-up for a Time Warner Super Bowl spot. A project of this complexity starts with words on a page, followed by keyframes, then storyboards. That's when Previs comes in to choreograph the dynamic transitions that carry the story forward from one reference to the next as we travel effortlessly from urban warfare to extreme sports to gardening and zombies.