Dick's Sporting Goods | Every Pitch
Agency – a52
Type – Previs, Techvis
Director – Derek Cianfrance
The key to this commercial was to convey the intense drama between pitches in a late inning of a tied baseball game. No glitz. No glamour. No heroics. Just pure sport...real athletes in a real sports moment. To accomplish this, the director envisioned a continuous camera move that panned and zoomed to follow the invisible tension building between the players.