MoMA | New City

Client – GL Form / Imaginary Forces / Alex McDowell
Type – Previs, Techvis
Directors – Greg Lynn, Peter Frankfurt & Alex McDowell

Museum Installation / Projection

Working as the conduit between the architectural team and the content team, Proof built a 3D model of the installation, locating the exact position and rotation of each of the 12 projectors. Simulating the throw of each projector, we created templates so that the content on each screen would align perfectly with the adjacent screens, creating a seamless immersive experience. The projector placement and alignment templates were used in the final installation and were integral to the success of the project.