Honda | Paper

What started as a few days of work to "map out a camera move" ended up being months of painstaking Previs and Techvis to assist in the design and production of this commercial that tells the history of Honda through incredibly elaborate hand-drawn, stop-motion animation. Once the design phase was complete, Proof exported camera data for the motion-control camera team, and generated hundreds of printed keyframes to be used as visual guides for the illustrators who had to meticulously draw each frame by hand. It was a thrill to play such an integral role in a project with this level of complexity and ingenuity!